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James Peters Author

Ketchum clients have trusted this communications leader for strategic and creative counsel since 2004 when he joined Ketchum. Today Peters leverages his 27 years of public relations experience in the ever-evolving retail sector by working with client teams to drive feet to store (brick and mortar) and clicks to sites (e-tail). Engagement ranging from product and brand launches, media relations, franchisee & employee engagement, store openings, corporate reputation & crisis management and path-to-purchase messaging.

Peters is a retail expert, having collaborated on projects in grocery, food service and dining, QSR, general merchandise stores, convenience and gas stations, home improvement, health and personal care, electronics and e-commerce.

Peters is a self-acclaimed barbeque connoisseur and chef. He and his wife do their best to raise their teens in Dallas, along with a wily five-year-old Catahoula hound dog.

When the Grid Goes Down: Major Utilities Must Begin Communications Preparedness

by James Donnelly and James Peters| March 30, 2017

Over the past month many news stories have appeared about the current power grid and its susceptibility to interruption by both attacks and natural causes. While the industry has been monitoring and dealing with weather-related outages for decades, only more recently have policy makers and regulators taken a more focused interest on the viability of […]