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Tim Weinheimer Author

Tim Weinheimer works with clients to develop strategies to stay ahead by leveraging the latest innovations and thinking in digital marketing, technology, and the web. Mr. Weinheimer brings diverse marketing leadership experience, having worked for some of the nation’s top advertising agencies. He leads the Ketchum online strategy team focused on understanding and interpreting data and insights on Internet, technology, 1:1 marketing and social media.

@tweinheimer
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Health-Tech @SXSW: A Purpose-Built Health Communications Strategy Starts with Mobile Personas

by Tim Weinheimer| March 18, 2016

For SXSW Interactive 2016, I set my sights on a mobile-health-only education track. I did this for two reasons. First, to better understand the latest in what mobile development and wearables companies are doing to connect technology with customers’ health information. And second, to better understand what genuinely connected fitness and wellness can do for […]