Posts: Sarah Unger

Sarah Unger Author

Sarah is a VP of Insights & Strategic Planning, working closely with team leaders to catalyze the planning/creative process and develop key research-based and target-relevant insights that help lead to clear strategic vision. In essence, people fascinate her and she figures out what makes them tick so brands can intersect with consumers in a meaningful, mutually profitable way. Recently named to the 2015 Forbes 30 Under 30 List in Marketing & Advertising, her focus on millennials has become a core area of Ketchum expertise. A committed cultural enthusiast, it’s hard to find something that doesn’t interest her. You can follow Sarah’s random musings on Twitter @sarahjane047, PSFK, and her blog, So Five Minutes Ago.

Creative Conference Showdown: SXSW vs. The Rest

by Sarah Unger| March 9, 2013

Having been fortunate enough to represent Ketchum at both TEDActive and Aspen Ideas Festival recently, I can’t walk into SXSW Interactive with a completely blank slate. I’m dying to know how it will compare to the other “confabs” that bring together the masses. Should I approach it the same? Am I becoming “conference jaded?”