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Petra Sammer Author

Petra Sammer is Partner and Chief Creative Officer, Germany, where she promotes brand storytelling and delivers award-winning campaigns for the likes of Burger King, Bosch, BMW, Kodak, IBM, Mattel, Merck, Pixar, Starbucks and Sennheiser. Stating “we [as individuals and global brands] are all journalists now,” Petra employs a 5-step model for turning brands into storytellers to help them “break through” and connect with their customers. Based in Munich, Petra is a Cannes PR Lions jury member, and recently served on the Eurobest jury. @petrasammer

Visual Tsunami: Why Images Will Win Over Text

by Petra Sammer| March 28, 2013

Visual communication has always had a stronger impact in marketing than heavy text-based campaigns, but today we are seeing a dramatic shift in how people recognize, perceive and use information, changing how we work in marketing and, especially, public relations. I began my career as a journalist and had a proclivity for text along with […]