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Posts: Nancy Martira

Nancy Martira Author

Nancy leads the Social Media Group at Ketchum’s New York office, where she counsels a wide variety of companies on how to engage with consumers online and become a part of the conversation. Working with brands like Kodak, Frito-Lay, ConAgra Foods, H&R Block and IKEA, she has developed strategic influencer programs, local events, Twitter and Facebook content sourcing, and event sponsorships. She often works with companies to develop their internal social media guidelines.

The Ghost in the Machine: Thinking About Death at SXSW

by Nancy Martira| March 20, 2012

SXSW is, among other things, an exercise in standing in lines.  And standing in lines is an excellent time to contemplate your own mortality, particularly if you are me and if your socks are wet (I am and they were.)  So, I had the perfect mindset to attend the Digital Immortals Panel. This panel, the […]