Posts: Karen Strauss

Karen Strauss Author

Karen loves winning trophies for clients, believing awards affirm how much strategy and creativity matter. As Ketchum’s chief strategy and creativity officer, as well as co-lead of Ketchum’s 50+ specialty, she is an evangelist for courage and creativity in communication, and she ensures strategic discipline and creative liberation for the firm’s global network of planners. Her devotion to studying human behavior, crowdsourcing creative ideas and working across silos have contributed to Ketchum winning more awards for clients than any other PR firm. Some of her initiatives include the creation of Mindfire, Ketchum’s crowdsourcing site for fueling creative ideas; the Ketchum Creative Community and related Passion Panels to solve client challenges; and the Ketchum Media Optimizer, the first media planning discipline in the public relations business. As a member of the small minority of female agency creative chiefs, Karen is on a mission to inspire and empower more women to take on lead creative roles.

Mirror Mirror on the Wall, Whose Idea is Finest of them All?

by Karen Strauss| March 28, 2012

Creative people love ideas – especially their own.  We all pay more attention to an idea that someone passionately champions, so a certain amount of creative vanity is useful for getting an idea noticed.  But creative arrogance blinds us to the value of others’ ideas, especially those proposed by people we don’t know.  Just as […]