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Posts: Erica Iacono

Erica Iacono Author

Erica is an Account Supervisor/Senior New Business Specialist at Ketchum. She works with the new business team on prospecting, RFP responses, and the pitch process and also produces content for corporate practice clients. She’s a native New Yorker and former journalist who loves Broadway musicals, quality television (and some trashy reality shows), schmoozing, and international travel.

4 Lessons from Mad Men

by Erica Iacono| March 23, 2012

Everything I know about agency life, I learned from Don Draper. OK, so maybe that’s a bit of exaggeration, but like many in the marketing communications industry, I sometimes find the goings on of Sterling Cooper Draper Pryce a little bit familiar (minus  the in-office philandering and boozing, of course). Full disclosure: I’m a huge […]