Posts: Don Bartholomew

Don Bartholomew Author

Don Bartholomew is Senior Vice President, Digital and Social Media Research at Ketchum. His specialties include social media research and measurement, public relations evaluation and measurement and return on investment studies. Don is a member of the Measurement Commission of the Institute for Public Relations and of the social media metrics standards committee of AMEC (International Association for the Measurement and Evaluation of Communication).

Three Fundamentals of Great Social Media Measurement

by Don Bartholomew| March 16, 2012

This post first appeared on: If you want to evaluate the robustness and effectiveness of your approach to social media measurement, ask yourself these three fundamental questions: Does the approach measure the ‘right’ things in order to show the business impact of the programs and initiatives? Will stakeholders of the report receive the data […]