Ketchum author Kate Durkin

Kate Durkin is SVP Influencer Marketing and Media Strategy at Ketchum where she oversees brand and influencer integration, focusing on creative uses of influencer marketing to drive effective ROI for brands. Prior to Ketchum, Kate spent five years at SheKnows Media, as the SVP of professional services, most notably overseeing their robust influencer marketing business. Since SheKnows’ acquisition of BlogHer in 2014, she worked with brands and agencies to create best-in-class influencer marketing campaigns that positioned influencers as a valuable new media channel.

Posts: Kate Durkin