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Posts: Rachel Winer

Rachel Winer Author

Rachel is a VP of Paid Media with Ketchum’s Digital team. With tenured industry experience, she has worked with various for-profit, non-profit and government clients across multiple outlets and industries such as environment, education, healthcare, finance, food, tech, design, sports and entertainment, and business districts to achieve her clients’ strategic online and offline marketing goals of appeal, action and support. She is passionate about leading clients to reach their greatest potential through paid digital media programs.

Programmatic Ads: Is the Proof in the Pudding?

by Rachel Winer| February 21, 2017

When my programmatic writing wheels started turning, my mind immediately swung comfortably to the search, social, native and video pieces on my imaginary, but personally preferred, paid media chess board. There I could easily talk about the who, what, when, where, why, and how I want to target – along with what the results would […]