Posts: Stephen Waddington

Stephen Waddington Author

Stephen is a Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University. Chairman of Future Proof policy unit and Past President, CIPR. Author of Brand Anarchy and #BrandVandals; and editor and contributor to Share This and Share This Too.

Connect with him on Twitter: @wadds

Happy Birthday Facebook: 10 Things You’ve Taught us About Public Relations

by Stephen Waddington| February 7, 2014

Facebook celebrated its tenth birthday this week. Facebook, along with other forms of new media, has changed the business of public relations forever. Happy Birthday Facebook! Here’s what we’ve learned in the last 10 years. 1. Two-way engagement – Public relations is not a one-way street. The profession’s obsession with mainstream media has frequently led […]