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Posts: Paul M. Rand

Paul M. Rand Author

Paul is the President and CEO of the Zócalo Group, Ketchum’s Word of Mouth and Brand Evangelism division.

Introducing Agile Amplification

by Paul M. Rand| February 28, 2014

In today’s marketing landscape, some degree of channel integration is the expectation in every communications campaign. Tie that to the growing importance of the PESO spectrum of paid, earned, shared and owned channels, and agencies need to be more nimble to address clients’ needs connecting these complementary components. With that, what we’re seeing is the […]