Posts: Shawn McBride

Shawn McBride, EVP of Sports for Ketchum, has almost 20 years of experience helping brands leverage their investments in sports, as well as working on behalf of global sports properties.

Super Sunday is Super Letdown

by Shawn McBride| February 5, 2013

While the results indicate that Budweiser reclaimed the crown and Tide was a surprise runner-up, I’ve got to believe that the USA Today Super Bowl Ad Meter graded on a curve, as this year’s roster of commercial spots didn’t nearly live up to the hype.Maybe it’s just because anticipation has grown too great and the […]