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Anastasia Ivanova Author

Anastasia Ivanova is an Account Director in the Corporate & Public Affairs Practice at Ketchum Pleon in London. She specialises in strategic and financial communications for energy, natural resources and technology companies, as well as EMEA clients. She is a massive fan of performing arts, travelling and photography. Follow her @nastissimo.

Consumers Losing Trust In Brands

by Anastasia Ivanova| February 28, 2013

Over the past 12 months, UK consumers have lost trust in banks, media and politicians. The recent contamination of the food supply chain has become the latest addition to the list of consumer worries. Clearly there isn’t much more customer trust and goodwill to go around. At the same time, businesses have faced growing pressure […]