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Posts: Jo-ann Robertson

Jo-ann Robertson Author

Jo-ann Robertson is the CEO of Ketchum London. Her areas of expertise includes strategic media relations, crisis and issues management, stakeholder relations, corporate reputation management, and government relations. Jo-ann is a connoisseur of fine shoes and loves baton twirling.

What is the Perfect Crisis Response Team?

by Jo-ann Robertson| February 10, 2012

I recently spoke at a conference co-hosted by Ketchum Pleon London and PRMoment.com on “How Should Brands Prepare for a Social Media Crisis” (2 February 2012) alongside in-house communications specialists from HSBC, O2 (Telefonica) and eBay, and wanted to share a few highlights from my presentation on the perfect crisis response team. The first thing […]