Posts: Jon Higgins
Jon Higgins is responsible for Ketchum’s offices in Asia, Latin America and Middle East & Africa. In these regions, he is responsible for client stewardship, business development, and new ventures, as well as enhancement of the agency’s global reputation for creativity, innovation, and thought leadership. Jon is a member of Ketchum’s Executive Committee.
Prior to assuming this role in 2008, Jon was CEO of Ketchum EMEA, covering offices in the U.K., Germany, France, Spain and Italy, as well as an exclusive network of 20 affiliates.
In addition, Jon helped lead the creation, global launch and agency integration of the Ketchum Programming Process (KPP), an ambitious undertaking aimed at leveraging the agency’s digital strategy, creative resources and unique culture into a consistent approach to client programming.
Jon is based in Washington, D.C. He holds a bachelor’s degree from the University of Southern California.
The Good Solider
by Jon Higgins| February 2, 2010
Ever hear of the “Good Soldier Syndrome?” He’s the one who asks “How high?” when a superior tells him to “Jump!” He’s the can-do guy, the one with the sterling reputation as the ultimate team player. Describing a colleague as a Good Soldier may sound like a compliment, but it isn’t. According to […]