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Posts: Denise Kaufmann

Denise Kaufmann Author

Denise is a partner and Director of Client Development in North America. With 30 years of agency experience providing senior strategic counsel in a number of specialty communications areas including: crisis and issues management, corporate social responsibility, consumer health education, environmental awareness and brand building programs.

The Year-End MVPs: Most Valued Projects to Use Budget Before Year-End

by Denise Kaufmann| December 5, 2018

It’s that time of the year again. With only 17 business days left before December 31, many marketing and communications leaders are feeling the pressure of the “use it or lose it” mandate as they compare remaining work days to remaining budget. Investing in an additional project or two is the usual path that leaders […]