Posts: Stephen Waddington

Stephen Waddington Author

Stephen is a Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University. Chairman of Future Proof policy unit and Past President, CIPR. Author of Brand Anarchy and #BrandVandals; and editor and contributor to Share This and Share This Too.

Connect with him on Twitter: @wadds

Beyonce Cashes in on Social Media Following

by Stephen Waddington| December 13, 2013

Beyonce’s new album launch is a sign of huge innovation in the music business even if she stopped short of self-publishing. The American singer songwriter announced her fifth album on Instagram and released it direct to fans via Apple iTunes yesterday. The so-called visual album consists of videos shot around the world from Houston to […]