Posts: Sarah Unger

Sarah Unger Author

Sarah is a VP of Insights & Strategic Planning, working closely with team leaders to catalyze the planning/creative process and develop key research-based and target-relevant insights that help lead to clear strategic vision. In essence, people fascinate her and she figures out what makes them tick so brands can intersect with consumers in a meaningful, mutually profitable way. Recently named to the 2015 Forbes 30 Under 30 List in Marketing & Advertising, her focus on millennials has become a core area of Ketchum expertise. A committed cultural enthusiast, it’s hard to find something that doesn’t interest her. You can follow Sarah’s random musings on Twitter @sarahjane047, PSFK, and her blog, So Five Minutes Ago.

The Idea Lifecycle

by Sarah Unger| December 10, 2012

The best creative ideas have a lifecycle – they are born, nurtured, tested, revised, and then executed in a final display of triumph. And ideally, each person who touches this creative process gets the benefit of seeing the concept they helped develop go from vision to reality. So together, how can we make sure this […]