Posts: Nancy Hicks

Nancy Hicks Author

Nancy Hicks brings more than 25 years of experience in healthcare public relations with expertise in corporate reputation, issues management, product launches, branding and consumer education campaigns. Nancy is currently the Associate Director of Ketchum’s North American healthcare practice. She has published two books on healthcare communications entitled “Branding Health Services: Defining Yourself in the Marketplace” and, most recently, “Health Communication: New Media, New Methods, New Message.”

Creativity in Healthcare

by Nancy Hicks| December 21, 2012

The title seems like an oxymoron, yet creativity can live in the regulated land of healthcare. The challenges are significant and inherent in the culture of the industry. FDA regulation puts many restrictions on what you can say about healthcare products. Off-label claims, or claims of efficacy prior to approval are forbidden and communicators traverse […]