Filters

Posts: Kelley Skoloda

Kelley Skoloda Author

Kelley is a Partner and Director of Ketchum’s Global Brand Marketing Practice. She is the author of of the business book, Too Busy to Shop: Marketing to Multi-Minding Women (Praeger/Mar 2009) and the architect of the widely-publicized Women 25to54 offering.

Creativity and the CMO

by Kelley Skoloda| December 17, 2012

“Does the PR industry lack big ideas?” Depends on who you ask. The findings of the “Holmes Creativity Index” research range from a resounding “yes,” to a lack of budget to support them often follows, to “the industry just does cookie-cutter work.” Regardless of the overall opinion of the industry and its big ideas, one […]