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Creativity and the CMO

Creativity and the CMO

by Kelley Skoloda| December 17, 2012

“Does the PR industry lack big ideas?” Depends on who you ask. The findings of the “Holmes Creativity Index” research range from a resounding “yes,” to a lack of budget to support them often follows, to “the industry just does cookie-cutter work.” Regardless of the overall opinion of the industry and its big ideas, one […]