George Gu joined Ketchum Shanghai in 2011 and brings more than 12 years of experience working in public relations and corporate communications. He specializes in corporate branding & communications, corporate social responsibility and sustainability, issue and crisis management, media relations, and new media strategic planning. Currently, he oversees the corporate & brand practice of Ketchum Shanghai, providing strategic counsel and managing public relations programs for Ketchum’s key clients in China market.