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Ketchum author Bill Zucker

Bill Zucker is an issues and crisis communications specialist and managing director of Executive Advisory and Media Services at Ketchum. A former broadcast journalist, Bill coaches executives and experts on speaking to the media in high-profile situations.

Posts: Bill Zucker

A Lesson From College Football on Managing Your PR Career

A Lesson From College Football on Managing Your PR Career

by Bill Zucker| December 20, 2012

As a Wisconsin Badger alum and a huge fan of the football team, I took special note of the recent news that head coach Bret Bielema quit his job to take the same role at Arkansas. As a fan, I was sad to see a successful coach leave. But as a “boss” I was upset […]