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Posts: Sarah Unger

Sarah Unger Author

Sarah is a VP of Insights & Strategic Planning, working closely with team leaders to catalyze the planning/creative process and develop key research-based and target-relevant insights that help lead to clear strategic vision. In essence, people fascinate her and she figures out what makes them tick so brands can intersect with consumers in a meaningful, mutually profitable way. Recently named to the 2015 Forbes 30 Under 30 List in Marketing & Advertising, her focus on millennials has become a core area of Ketchum expertise. A committed cultural enthusiast, it’s hard to find something that doesn’t interest her. You can follow Sarah’s random musings on Twitter @sarahjane047, PSFK, and her blog, So Five Minutes Ago.

New Social Network Encourages Moms to Find Dads — No Marriage Required

by Sarah Unger| December 22, 2011

This post originally appeared on the blog PSFK.  What’s a successful, spouse-less person to do who wants a baby, but has a biological clock that’s running out? When assessing the options, most people tend to think of an anonymous sperm donor, or even “settling” and rushing into marriage. But recently, a shift toward co-parenting has become […]

Creativity: So Tangible You Can Touch It

by Sarah Unger| December 15, 2011

More often than not, “creatives” get chided by “non-creatives” for coming up with ideas in a vacuum — ideating in a pink-pony-laden fantasy world where anything goes and the sky is the limit. Admittedly, this is the mental atmosphere one should be in for brainstorming, yes. But come on, at the end of the day, clients […]