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Posts: Melissa Kinch

Melissa Kinch Author

Melissa is partner and managing director of technology for Ketchum, specializing in corporate communications, issues management, business-to-business branding, corporate branding and strategic philanthropy/CSR.

A Clear Winner in the 2020 Election is … Consumer Skepticism of Technology

by Melissa Kinch and Lisa Sullivan| November 20, 2019

The 2020 presidential election is just under a year away, and our divided populace is showing bipartisan support on one related topic: They’re worried about the role technology may play in altering or negatively impacting election results. This is no surprise given Americans’ serious concerns about data privacy and security that consumers (and a subset […]

B2B Millennials Need to Feel the Love

by Melissa Kinch| November 19, 2019

Marketers have studied and analyzed millennials as consumers extensively. But have we really researched millennials as major decision-makers inside companies, specifically as B2B purchasers? Many professionals in this generation have moved from FOMO (fear of missing out) to JOMO – the joy of missing out. And they are grappling with technology overload. In her now-famous […]

Consumers Have Questions About Data Privacy. Does Your Company Have Answers?

by Melissa Kinch and Lisa Sullivan| November 11, 2019

Attention, data-centric companies (and these days, that means just about every brand). Consumers care about data privacy. A lot. According to Ketchum’s second annual Social Permission and Technology Study, two-thirds (66%) of consumers surveyed are worried about data privacy, which is the exact same percentage as those concerned about data security1. One of the primary […]