Posts: Kate Durkin

Kate Durkin Author

Kate Durkin is SVP Influencer Marketing and Media Strategy at Ketchum where she oversees brand and influencer integration, focusing on creative uses of influencer marketing to drive effective ROI for brands. Prior to Ketchum, Kate spent five years at SheKnows Media, as the SVP of professional services, most notably overseeing their robust influencer marketing business. Since SheKnows’ acquisition of BlogHer in 2014, she worked with brands and agencies to create best-in-class influencer marketing campaigns that positioned influencers as a valuable new media channel.

Removing Likes and Why We Are Fine With It

by Kate Durkin and Bailey Roy| November 26, 2019

A few weeks ago, Instagram announced that they will test hiding like counts in the United States. Eight other countries have been like-free for over 6 months—and now the process is expanding due to heightened scrutiny and a push to depressurize the platform for youth audiences, prioritizing connections over popularity. Instagram’s CEO Adam Mosseri told […]