Posts: Samantha Stark

Samantha Stark Author

Samantha Stark is an award-winning senior public relations professional in Ketchum’s Technology team based on Washington, D.C. With over 20 years of experience at top marketing and public relations agencies, she specializes in the planning and execution of integrated communications programs focused on building and protecting reputations. You can follow her on Twitter @sammystark.

Blurred Lines: 4 Insights on the Evolution of PR & Advertising

by Samantha Stark| November 6, 2014

My first “real” job was at an advertising agency. It was a crash course in big personalities and the value of insight-driven campaign planning. We were small enough of a shop that I got to regularly work closely with the creative teams on campaign development. My degree also happens to be in advertising and promotion, […]