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Rob Flaherty Author

Rob Flaherty is Chairman of Ketchum, the global communications consultancy with 130 offices and affiliates worldwide. He is on the board of the Arthur W. Page Society, the Institute for Public Relations and the advisory board of Room to Read, which focuses on literacy and girls education in developing nations. Follow Rob on Twitter at @flahertyrob.

Our Path to Unique Value

by Rob Flaherty| November 11, 2010

This post originally appeared in the Council of Public Relations Firms blog, the Firm Voice. As strategy gurus have told us for years, any business will have difficulty thriving if it struggles to identify and deliver unique value to the marketplace. The same is true for entire business categories, such as public relations. For several decades […]