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Blog posts published by the “Editor” are written by guest authors, and by employees of one of Ketchum’s affiliate partners around the world. The author’s information is listed at the top each post.

What's Old With New Business

by Editor| November 23, 2010

New business proposals can be one of the most difficult challenges in public relations writing. Not only can they involve synthesizing complex communications strategies and brainstorming knock-‘em-dead ideas under short timelines, they also can involve multiple colleagues with diverse writing styles influenced by different education and experience as well as age and geography. In my […]