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Posts: Shawn McBride

Shawn McBride, EVP of Sports for Ketchum, has almost 20 years of experience helping brands leverage their investments in sports, as well as working on behalf of global sports properties.

NBA Tips Off Atop U.S. Sports Landscape

by Shawn McBride| October 16, 2018

The 2018-19 NBA season tips off today with no shortage of excitement and enthusiasm – from both fans and marketers. Beyond the buzz about Lebron in LA, interest regarding whether the Warriors can continue their dominance, intrigue around the Sixers taking the next step, and curiosity about who will emerge as the next group of […]