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Posts: Jonathan Kopp

Jonathan Kopp Author

Jonathan is a Partner and the Global Director of Ketchum Digital. He lives in Brooklyn with his wife and daughters, and is into the social web, progressive politics, cycling, scuba diving and travel. Connect with him on Twitter — @jonathankopp — or just about any other social network.

Social Cred Scorecard

by Jonathan Kopp| October 29, 2010

Here (below) is my response to the “Big Agency Social Cred Scorecard” that Peter Himler has started to develop over at The Flack, his thoughtful blog about digital PR. In it, Peter lists some social media stats (number of followers on Twitter, for example) for people in digital leadership positions at some of the big PR firms, […]

The Social Media Space: Advertising vs. PR

by Jonathan Kopp| October 22, 2010

I posted the letter below in response to an Oct. 13, 2010, Ad Age article by Tom Martin titled “Why Ad Agencies Should Own Social Media.” If you’ve got a point of view on this topic, please join the conversation by commenting at the end of this blog post. We’d like to hear from you. Thanks! Without a […]