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Posts: Shawn McBride

Shawn McBride, EVP of Sports for Ketchum, has almost 20 years of experience helping brands leverage their investments in sports, as well as working on behalf of global sports properties.

On Super Sunday, Expect the Unexpected with Marketing Trends Familiar and New

by Shawn McBride| January 28, 2020

While no ink will be spared discussing the commercials in Super Bowl LIV, there’s still a ton to learn about the strategies behind the ads’ success on brand marketing’s biggest night. Every year—and 2020 is no different—marketers dig deep into their playbooks, while also innovating, to devise what they hope will be a winning game […]