Posts: Melissa Kinch

Melissa Kinch Author

Melissa is partner and managing director of technology for Ketchum, specializing in corporate communications, issues management, business-to-business branding, corporate branding and strategic philanthropy/CSR.

Flexing Your Earned Influencer Muscle

by Melissa Kinch| January 10, 2018

Influencer. Has any word caused more excitement, agency land grabs or demand from CMOs in recent memory? Influencer marketing – currently understood as engaging online personalities on behalf of products and brands to create content that can be shared, explored and consumed – is all the rage.  It seems like every advertising, digital, public relations […]