Laura joined Ketchum eight years ago and has 15 years of marketing communications agency experience. She is a leader in our Health Services industry and serves as the marketplace lead for our Raleigh office. Shas built her agency muscle directing accounts to focus on big-picture, insights-driven brand marketing and communications. She excels at integrated brand marketing, brand positioning and messaging, and content and digital marketing. Laura brings an invaluable ability to keep on top of each detail while also helping the team to think big and plan strategic marketing and communications that resonate with the audience and deliver real value on their behalf. She also makes it a priority to build and foster lasting relationships with her clients, believing it drives better results. Laura received her bachelor’s in journalism and mass communications with a focus in advertising, along with a double major in psychology, from the University of North Carolina at Chapel Hill. When not behind the computer, Laura is raising two young, amazing kids with her husband in Raleigh, NC.