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Posts: Barri Rafferty

Barri Rafferty Author

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries.

Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.

Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty

WEF: The Automation Transformation

by Barri Rafferty| January 26, 2018

If you’ve read this blog before, you will have heard me talk about the impact of A.I. Unsurprisingly, A.I. remains one of the biggest topics of conversation at the World Economic Forum this year. But what has struck me is a recurring theme of transformation. A.I. is no longer something for the tech industry to consider – […]

WEF: Creating a Culture of Care

by Barri Rafferty| January 24, 2018

With the World Economic Forum’s 2018 Annual Meeting now in full swing, I noticed a common thread emerge through a number of meetings and sessions: a focus on building inclusive work environments that foster a caring culture. I had the pleasure of serving on a panel on that very topic at the Equality Lounge with a group […]

Why WEF Matters: In Your Own Words

by Barri Rafferty| January 22, 2018

The World Economic Forum Annual Meeting in Davos, Switzerland, begins tomorrow. Davos is an intense week, with seemingly more events and discussions taking place this year than ever before, on the most important business, political, environmental, and societal issues impacting the world today.

What an African Safari Can Teach You About Client Service

by Barri Rafferty| January 10, 2018

I began the year thinking a lot about client service, but little did I know that a safari in Tanzania would further reinforce and expand upon those beliefs. I can’t say that I’ve ever taken a trip, personal or professional, that has made me reflect on what turns out to be innumerable parallels between providing […]

How Will We Better Serve Each Other in 2018?

by Barri Rafferty| January 2, 2018

Today is my first day as CEO of Ketchum, and I’m incredibly excited to take on this role. It’s an honor to lead Ketchum. It’s a special agency and a place I have chosen to work for more than 20 years. Our talent continually drives me to be the best leader I can be, and […]