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Posts: Kim Essex

Kim Essex Author

Kim is a partner and managing director of Ketchum’s Food Agriculture & Ingredient industry group. She loves all things food – from the farms it is grown or raised on to her favorite spot, her kitchen. She has helped food producers and food makers tell their stories for a better part of her 30-year career. She really should have been a scientist, and is grateful to food for filling her scientific curiosity – biology, sociology, political science, food technology, behavioral science, economics, oh my!

Serving up Food, Visually

by Kim Essex| January 11, 2017

Smart food marketers have always known we eat with our eyes first. And nothing sabotages food marketing more than bad photography or low-quality video. Food shot poorly can flat-out ruin your appetite. I’ve always been particularly proud of the visual work Ketchum does in food. The food we have photographed and filmed in our Food […]