Ketchum author Kelly Calabria

As Health Services industry lead, Kelly oversees Ketchum’s North America Health Services sector and runs the day-to-day operations of Ketchum’s 50-person Raleigh office. A seasoned senior health care strategist, Kelly has worked in health communications for nearly 20 years with clients including: Atrium Health, the Cleveland Clinic, University of Florida Health, University of Virginia Medical Center, Banner Health and Biogen.

With a passion for health care and advocacy, Kelly is drawn to work that has a tangible, positive impact – for businesses and society. Her client work and expertise span multiple categories: brand strategy, reputation building and protecting, corporate communications support, change management, corporate responsibility and communications relations, digital and social media, physician marketing, paid media and research and analytics.

She has orchestrated coalition building around some of the most important issues of our time, including ongoing work helping Blue Cross and Blue Shield of North Carolina shape the health care debate brought on by the passage, in 2010, of the Affordable Care Act. Kelly – who is responsible for leading the Blue Cross NC account for the agency – brings deep B2B and brand marketing insights to her clients. For instance, she oversaw the creation of Blue Cross NC’s award-winning Let’s Talk Cost campaign, a reputation effort aimed at positioning the organization as an advocate for consumers. Kelly’s team also currently supports Horizon Blue Cross New Jersey, Anthem and Blue Cross Kansas City.

Kelly was recently named to the PR Week 40 Under 40 2018 list. Kelly holds a degree in journalism and political science from UNC-Chapel Hill.

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