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Posts: Barri Rafferty

Barri Rafferty Author

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries.

Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.

Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty

WEF: The Future of Tech Looks Bright

by Barri Rafferty| January 20, 2017

My tablet possesses processing power equivalent to 5,000 desktop computers from 30 years ago. The average adult in the U.S. consumes more than 10 hours of digital media per day. Sensors are connecting the physical world to virtual networks. AI software is engaging us daily under the names Alexa, Siri, Cortana and Google Home. Since […]

WEF: A 100-Year Life, Well-Lived

by Barri Rafferty| January 19, 2017

My husband’s grandmother is nearing 102 years of age, and a colleague just celebrated her grandfather’s 100th birthday. Reaching this age used to seem like a pipe dream, but as living beyond 100 becomes more common, I’ve found myself, and my social circle, discussing what this trend will mean for us and our children. Will […]

It’s Time to Close the Gap Between What Leaders Say and What They Do

by Barri Rafferty| January 18, 2017

The Annual Meeting of the World Economic Forum has begun and this year there is an extraordinarily timely theme: responsive and responsible leadership. Amid the growing discontent of the world’s citizens with corporate and government leaders, we are on the verge of a transformation with respect to who leaders are and how they lead. For […]

Why WEF Matters: Four Perspectives

by Barri Rafferty| January 13, 2017

The kickoff to the fabled World Economic Forum Annual Meeting in Davos, Switzerland, takes place on Tuesday, and we are once again gearing up for a full week of important discussions on the biggest business, political, environmental and societal issues impacting the world today. I like to call it the “Davos marathon,” as it really […]