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Posts: Barri Rafferty

Barri Rafferty Author

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries.

Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.

Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty

(VIDEO) Global Insights from a World Forum

by Barri Rafferty| January 29, 2016

Before attending the World Economic Forum, I spent a lot of time thinking about which sessions to attend and tried to cover diverse topics relevant to our clients and staff. I published a series of blog posts and hosted a webinar, yet there were still many questions left unanswered. As the delegate representing our agency, […]

WEF: The Imperfect Perfect Leader

by Barri Rafferty| January 25, 2016

At Davos, it is sometimes the event you walk into alone with no expectations that turns out to be the most thought-provoking, and last week’s Harvard Business Review dinner at the World Economic Forum’s Annual Meeting was just that. I signed up for the event because I truly enjoyed Bill George’s book, “True North.” Little […]

Six Tips for Brands to Get Smarter About Smartphones

by Barri Rafferty| January 22, 2016

Versions of this article appeared on CNBC.com and the World Economic Forum Blog: Agenda The remote control revolutionized how we watched TV—turning some of us into couch potatoes. We no longer had to manually get up to pick one of a few channels. The entry of the remote control in 1955 made channel surfing possible, […]

24 Hours in Davos

by Barri Rafferty| January 21, 2016

As Seen In… PRWeek Day one in Davos has come to an end and I can say with certainty that I’ve walked away with some important learnings – some that make me optimistic for the future, others that are more concerning, writes Barri Rafferty at Ketchum.

WEF: Why it Matters

by Barri Rafferty| January 17, 2016

The World Economic Forum’s Annual Meeting begins tomorrow in Davos, Switzerland. With a mission to improve the state of the world, the Annual Meeting often shapes the agenda of the political, economic and social landscape for the year ahead. This year’s theme, Mastering the Fourth Industrial Revolution, promises to be one of the most compelling […]

Refugees, Robotics and Revolutions: A Look Ahead at Davos 2016

by Barri Rafferty| January 13, 2016

As you would expect at the World Economic Forum Annual Meeting, a major economic gathering of world leaders, the topics of discussion include Asia in the digital age, understanding Islam, Europe at tipping point, the future of Russia, and Sub-Saharan Africa in transformation. But to me, what is even more telling about where the world […]