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Posts: Robert Burnside

Robert Burnside Author

Partner and Chief Learning Officer at Ketchum. Complexity, uncertainty, ambiguity and velocity are mushrooming in the world. The ability to know oneself and to rapidly make sense of the fire hose of information helps. This equals Learning = World Problem Solution. 🙂

Moving from Message Carriers to Identity Formulators

by Robert Burnside| January 10, 2012

PR and the communications function: moving from message carriers to identity formulators For sure the social web has flattened us all – seems that everyone now has an almost equal voice in making meaning in the world.  As a result, lots of conversations are happening about how the public relations function is changing as a […]