Posts: Nancy Martira

Nancy Martira Author

Nancy leads the Social Media Group at Ketchum’s New York office, where she counsels a wide variety of companies on how to engage with consumers online and become a part of the conversation. Working with brands like Kodak, Frito-Lay, ConAgra Foods, H&R Block and IKEA, she has developed strategic influencer programs, local events, Twitter and Facebook content sourcing, and event sponsorships. She often works with companies to develop their internal social media guidelines.

Career Advice from a Rather Unlikely Source (Tina Fey)

by Nancy Martira| January 3, 2012

As I reflect on my year in books, it occurs to me that I drew some solid career advice from a rather unlikely source, Tina Fey’s autobiographical book, Bossypants. Fey’s book, which spent five weeks on the New York Times Best Sellers list, has a lot more to do with being “bossy” than actually being […]