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Blog posts published by the “Editor” are written by guest authors, and by employees of one of Ketchum’s affiliate partners around the world. The author’s information is listed at the top each post.

4 Tips for Engaging with Connected Audiences

by Editor| January 18, 2012

Alicia Collins is a consultant at ICON International Communications, Ketchum’s exclusive affiliate partner in Singapore and Australia. Navigating the challenging waters of connecting brands with their key influencers – both online and offline – in today’s rapidly changing world is a difficult task. With that said, I thought you might find it helpful if we […]

Five Watch-Out PR Factors in Korea in 2012

by Editor| January 12, 2012

Sungbong Lee is is President of Prain, Ketchum’s exclusive affiliate partner in Korea.. As the New Year starts, it is the time to think and make good predictions of forthcoming issues. Of course the local issues differ country to country, but the general picture and trends are shared around the globe. Here are five major […]

The Importance of Consistent Messaging During a Crisis

by Editor| January 5, 2012

John Bailey is Managing Director of ICON International Communications, Ketchum’s exclusive affiliate partner in Singapore and Australia. SMRT, the publicly listed operator of Singapore’s Mass Rapid Transport system, became the latest company to discover the power of “citizen journalists” when it suffered the worst breakdown in its operating history on December 15th. The breakdown, which happened just […]