Posts: Danny Dworkin

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2010 FedEx and Ketchum Social Media Benchmarking Study Highlights

by Danny Dworkin| January 3, 2011

FedEx and Ketchum Pleon Change recently partnered on a benchmarking study with 62 leading brands, including PepsiCo, GE, and Procter & Gamble, to answer the social media questions that keep many of our clients up at night:  How do we leverage social media to drive internal culture, brand performance and reputation management? What is the […]