Ketchum author Yoo Mee Pontonnier

Yoo Mee Pontonnier is the marketing manager for KGRA and supports the global team from London. Prior to joining Ketchum, she worked at Estee Lauder Companies and Christie’s Wine Department.

Posts: Yoo Mee Pontonnier

A Primer on How to Be #DataSmart

A Primer on How to Be #DataSmart

by Yoo Mee Pontonnier| December 1, 2017

As a marketing manager responsible for team visibility and strategy within Ketchum Global Research and Analytics (KGRA), I am surrounded by exceptional researchers on a daily basis. But, when I first joined the group as a fully self-aware (and slightly intimidated) right-brainer, I often thought to myself: “I understand how valuable data is to our […]