Ketchum author Vanessa Restifo

Vanessa Restifo is a NYC Summer Fellow working in the Food & Wellness practice. A senior Public Relations and Spanish major at Westminster College, Vanessa is also a member of the All-College Honors program. Vanessa is actively involved in campus organizations such as New Student Orientation and the Fellowship of Christian Athletes and was the 2017 Student Government Association “Senator of the Year.” She was Vice-President of the Public Relations Student Society of America and a 2017 representative at the PRSSA National Leadership Rally.

Vanessa is experienced in event coordination and promotion, media relations, social media marketing and content development. She is passionate about travel and has interned abroad in Cusco, Peru, where she did marketing work for a non-profit cultural heritage site. Vanessa also taught English in the Dominican Republic, and she will be studying abroad in Sevilla, Spain this fall. When she is not working, studying or traveling, Vanessa enjoys cooking (but mostly eating), yoga, shopping and writing for her personal blog. After graduation, Vanessa hopes to bring her global worldview and creativity to the PR landscape to find the intersection between the field and her passions for travel, food, writing and design.

Posts: Vanessa Restifo

marketing to Generation Z gen z

5 Ways to Reach Generation Z, As Told By a Gen Zer

by Vanessa Restifo| July 31, 2018

Just when we thought we understood the complexities of the Millennial generation, a new cohort of consumers is moving in to shake up the market once again. Generation Z—the group officially born between 1997 and 2014—is 60 million strong in the U.S. and growing, now even outnumbering Millennials by about 1 million.1 Though its characteristics […]