filters

Posts: Tristen Sechi

Tristen Sechi Author

Tristen is a VP, Digital Strategy at Ketchum. She leads Ketchum’s voice marketing consultative offering VOICE IT – dedicated to helping communicators reach their desired audiences on voice-enabled devices in the most impactful way. Her passion in emerging technology and adoption led her to earn a certification through MIT for Artificial Intelligence: Implications for Business Strategy in 2017. She is also a board member for Women in Voice.

Her creative and strategic work has led to recognition from Cannes Lions, D&AD and the Shorty Awards. Her time at Ketchum has seen her successfully lead content marketing programs, online lead generation and influencer programs for our clients.

A Communicator’s View from MARS

by Tristen Sechi| June 13, 2019

As communicators, when we’re given client briefs, we have a pretty clear sense of the tools at our disposal and put together picture-perfect strategies to achieve the goals set out for us. It is also because we are communicators that we need to evolve alongside, and at the same rate as, the technology that powers […]

Five Things I Learned from MIT’s “AI: Implications for Business Strategy” Certification Program

by Tristen Sechi| March 6, 2018

Here’s the thing; as marketers, you need to be pretty aware of the various ways AI is impacting our lives. A few prime examples of AI in action include social media and newsfeed algorithms, social listening algorithms, and natural language processing bots and assistants. AI is officially 2018’s hyped technology, and chatter about its proliferation […]