Tristen is a VP, Digital Strategy at Ketchum. She leads Ketchum’s voice marketing consultative offering VOICE IT – dedicated to helping communicators reach their desired audiences on voice-enabled devices in the most impactful way. Her passion in emerging technology and adoption led her to earn a certification through MIT for Artificial Intelligence: Implications for Business Strategy in 2017. She is also a board member for Women in Voice.
Her creative and strategic work has led to recognition from Cannes Lions, D&AD and the Shorty Awards. Her time at Ketchum has seen her successfully lead content marketing programs, online lead generation and influencer programs for our clients.
As communicators, when we’re given client briefs, we have a pretty clear sense of the tools at our disposal and put together picture-perfect strategies to achieve the goals set out for us. It is also because we are communicators that we need to evolve alongside, and at the same rate as, the technology that powers […]
The inaugural Voice Summit brought together over 3,000 professionals and thought-leaders at the forefront of digital innovation to dive into the current and future state of Voice and AI. Voice is perhaps the most natural form of expression and, now, with voice marketing, brands and consumers alike can have more impactful engagement with one another […]
As of January 2018, almost 20 percent of adults in the U.S. own a smart speaker. That’s a staggering statistic when you consider that adoption is expected to grow by nearly 50 percent before the end of the year! That means we may soon talk to an AI assistant more frequently than our own family […]
Introducing VOICE IT, Ketchum’s Voice Marketing Solution Most people remember both the hype and excitement when they got their first smartphone around ten years ago. The advent of this new device brought about a brand-new tech revolution that excited marketers and consumers alike: mobile applications. Mobile apps made it possible for marketers to bring a […]
Here’s the thing; as marketers, you need to be pretty aware of the various ways AI is impacting our lives. A few prime examples of AI in action include social media and newsfeed algorithms, social listening algorithms, and natural language processing bots and assistants. AI is officially 2018’s hyped technology, and chatter about its proliferation […]
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