Posts: Tim Weinheimer
Health-Tech @SXSW: A Purpose-Built Health Communications Strategy Starts with Mobile Personas
For SXSW Interactive 2016, I set my sights on a mobile-health-only education track. I did this for two reasons. First, to better understand the latest in what mobile development and wearables companies are doing to connect technology with customers’ health information. And second, to better understand what genuinely connected fitness and wellness can do for […]
Why 2015 Will Be the Best SXSW Yet!
From once a small spin-off conference to one of the world’s most talked about events, SXSW Interactive 2015 kicks off this week (March 13-17) in Austin, Texas. Whether you’re a 2015 conference attendee or tracking the action via social media, you can truly tailor your experience depending on your vantage point. As it’s my fourth […]
Shaping Healthy Behaviors Through Connected Fitness
Having just recently completed our work on the nationwide Electronic Health Records Awareness campaign, I came to SXSW 2014 with a more narrow learning focus – to gain new insights into the advancements of wearable technologies and their impact on personal health management. I’m happy to report that several wearable technology makers are getting closer and […]
Mobile PR Media Relations Planning Must Do’s
If your PR plan does not include mobile, your plan is not complete. On the eve of SXSW 2014, I was curious to find out how a handful of media folks plan (or at least hope) to receive information. Hanging at the SXSW press desk and media room, I took an informal poll to find […]
Five South-By So What’s Next?
Beyond interactive, check out these inventions and innovative new ways of thinking from day one and two at SXSW 2013. 3D Printing: it’s here and even more accessible. Entrepreneur and founder of MakerBot Industries Bre Pettis opened day one of SXSW with the latest in desktop 3D printing demonstrating that almost anything can be replicated […]
Is your Brand Prepared for a Date with Pinterest?
Did you know that 80% of what we learn about the world and in fact, personally connect with comes to us visually, especially when it comes to online dating? In fact, we typically have an immediate reaction to colors, images and style choices almost instantaneously. Hot or not? Sexy or sleazy? Cute or ugly? Or […]