Posts: Tara Munday

Tara Munday Author

Tara leads the European Food & Beverage Practice, with a focus on brand strategy, activation, and issues and crisis management. She builds on more than 20 years of PR agency experience across a number of consumer lifestyle brands to her work in this role.

Transparency Becoming Harder to Chew for the Food Industry

by Tara Munday| April 28, 2015

The food industry, more than any other consumer sector, is built molecule by molecule on trust, and the harder it is for consumers to get AND UNDERSTAND the information they want, the less likely they are to trust. A new book by Joanna Blythman, Swallow This, clearly shows the challenge ahead. That, in a nutshell, […]