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Posts: Stephen Farrell

Stephen Farrell Author

Stephen Farrell, Associate Director, Influencer Marketing, Ketchum London

Stephen’s experience includes working for a roster of globally recognised brands on influencer marketing strategy across the sport, fashion, food, drink and travel sectors with teams in the United Kingdom, the United States and China.

Prior to joining Ketchum as the influencer marketing lead, Stephen worked on the team to launch Glossier in the UK, has led on influencer marketing strategy for Sainsbury’s Tu Clothing, Ba&sh and Karl Lagerfeld and was a speaker at the 2018 PR Week Influencer Marketing Breakfast Briefing.

The complexities of measuring influencer marketing success

by Stephen Farrell| August 22, 2019

I recently shared a blog post on the changing face of influencer marketing, and thought it fitting to follow up with a post on one of the industry’s greatest challenges: measurement. When is a campaign truly successful? What metrics demonstrate real impact? Typically, marketers have looked to likes, sales and impressions, to name but three. […]

Royal editors and the changing face of influencer marketing

by Stephen Farrell and | August 13, 2019

Few will have escaped the news that the September issue of British VOGUE has been guest edited by HRH The Duchess of Sussex. The September issue celebrates women who are acting as “forces for change” in the world. In the age of influencer marketing, what a coup for the Condé Nast published title to have […]