Stephen Farrell, Associate Director, Influencer Marketing, Ketchum London
Stephen’s experience includes working for a roster of globally recognised brands on influencer marketing strategy across the sport, fashion, food, drink and travel sectors with teams in the United Kingdom, the United States and China.
Prior to joining Ketchum as the influencer marketing lead, Stephen worked on the team to launch Glossier in the UK, has led on influencer marketing strategy for Sainsbury’s Tu Clothing, Ba&sh and Karl Lagerfeld and was a speaker at the 2018 PR Week Influencer Marketing Breakfast Briefing.
In 1979, pop band The Buggles released a song entitled Video Killed the Radio Star. Fast–forward to VidCon London 2020, however, and audio is back with a vengeance, with the podcast renaissance leading the charge in this list of digital trends. Podcasts: The four-day event hosted in London’s docklands had no fewer than nine podcast recordings on the schedule, alongside dedicated talks and workshops. Discussions highlighted how Millennials and Generation Z have driven the podcast resurgence through their appetite […]
I recently shared a blog post on the changing face of influencer marketing, and thought it fitting to follow up with a post on one of the industry’s greatest challenges: measurement. When is a campaign truly successful? What metrics demonstrate real impact? Typically, marketers have looked to likes, sales and impressions, to name but three. […]
Few will have escaped the news that the September issue of British VOGUE has been guest edited by HRH The Duchess of Sussex. The September issue celebrates women who are acting as “forces for change” in the world. In the age of influencer marketing, what a coup for the Condé Nast published title to have […]
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