Ketchum author Stacy Roth

A member of Ketchum’s Corporate Communications team, Stacy has worked in the New York office for more than eight years. Outside of Ketchum she can be found on any competitive playing field cheering on her older daughter or playing dress up and drinking tea with her other young princess.

Posts: Stacy Roth

How Brands Play On Nostalgia

How Brands Play On Nostalgia

by Stacy Roth| November 1, 2013

My mother doesn’t get rid of anything and her mantra is that “it might come back into style someday.” I’ve never quite been able to wrap my hands around that concept, given that it results in multiple closets of outdated clothes. Then a week ago, I sat with my four-year-old daughter as she opened her […]